ATB This Is Why

I served mainly as a connection point between the creatives/digital strategy team and our development team, responsible for building out the full digital experience across a wide range of devices while utilixing the campaign's existing visual/creative identity.

The website took inspiration from and was built with pre-existing design files and components relating to ATB Financial’s in-development design ecosystem, which at the time did not feature on ATB Financial’s existing website. This was done in combination with ATB Wealth’s newly developed visual identity, already being utilized within various forms of mixed media (from print to digital advertising).

The introductory hero section of the This Is Why web application

Mid-level pages provided pathways for related products and services, as well as lead-generation form capture for users to connect with ATB’s care team.

Kindness

As an extension of the This Is Why campaign, the Kindness Cards program provided an opportunity for ATB Financial to extend their relationship with the public through acts of kindness. Members of the public were able to receive a Kindness Card randomly from team members, allowing them to redeem $5 at a participating business for a limited period of time.

This single-page web experience served to inform cardholders about the purpose of the campaign, as well as ways in which to redeem their card (through both frequently asked questions as well as a method of contact to the Client Care team, through form submission).

The introductory hero section of the Kindness Cards landing page

Users were able to view each business that was partnered with the campaign, as well as the business’s location

Frequently asked questions were provided to answer any common customer questions relating to the card.

Users were also able to contact the affiliated customer care team for more specific Kindness Card related questions

Teddy for a Toonie

Another extension of the This Is Why web experience included the 2019/20th anniversary edition of ATB Financial’s Teddy For A Toonie Campaign. The campaign helps support and fund mental health initiatives at select hospital foundations across Alberta, through an internal and external month-long fundraising effort.

The online presence for the year’s campaign included information about the selected foundations for that year and their programs, as well as space for members of the public to initiate the donation process. Users were able to select both the foundation they were looking to support as well as their donation amount; their selected information would pre-populate when directed to ATB Cares, ATB Financial’s donation platform.

The introductory hero section of the Teddy For a Toonie Campaign

A special emblem featured on the page identifies the 25th anniversary on the campaign (and was featured on other mediums as well)

Users were able to select their requested donation amount as well as the foundation they would like to donate to, before proceeding

Space was provided to showcase each foundation affiliated with the campaign, including information about the specific causes each donation would be going towards